/ 3 min read
SEO vs AEO vs GEO: What Changes When AI Answers First
SEO ranks you, AEO makes you the answer, GEO gets you cited by AI. A plain guide to the three layers of modern search and where to start.
Read the post →Open for freelance SEO projects
I am Kaushal Oza, an SEO, AEO and GEO consultant with 4 years deep in search. Most consultants hand you a report. I get hands on and fix what is holding your rankings back.
The new search stack
Your buyers still Google. They also ask ChatGPT, skim AI Overviews and talk to their phones. Omniary makes sure the same brand shows up in every one of those answers.
Rank.
Page one, where buyers still click.
Technical health, intent matched content and earned links that push your money pages up the results.
Answer.
The snippet above the snippet.
Question led pages with direct answers and schema, built to win featured snippets, People Also Ask and voice.
Cite.
Named inside the AI answer.
AI crawler access, llms.txt, entity clarity and quotable facts so ChatGPT, Perplexity and Gemini cite you.
The Omniary difference
I work hands on in your CMS, templates and code. So the gap between "we found an issue" and "it is fixed in production" is me, not three meetings and a sprint.
seo/fix-head-and-lcp.diff
+7 −2
<head>
- <title>Home</title>+ <title>Technical SEO Freelancer | Brand</title>+ <meta name="description" content="...">+ <link rel="canonical" href="https://brand.com/">+ <script type="application/ld+json">{"@type":"Organization"}</script> </head>
- <img src="hero.png">+ <img src="hero.webp" width="1600" height="900"+ fetchpriority="high" alt="Team auditing a site"> 95
Lighthouse SEO
Lighthouse SEO score improved from 5 to 95.
Proof, not promises
A client website scored 5 in Lighthouse SEO. I audited it end to end, fixed every issue at the source and took it to 95. Google answered with rich results.
step 01
Technical fixes
step 02
On-page rewrite
step 03
Structured data
The toolbelt
I do not dabble. These are the instruments I run on client sites every week, from the first crawl to the last citation check.
Google Search Console
Indexing, coverage, queries and rich result health
Google Analytics 4
Organic and AI referral traffic, conversions
Bing Webmaster Tools
Bing and Copilot visibility, IndexNow
Screaming Frog
Full site crawls, redirects, canonicals, meta
Siteliner
Duplicate content and internal link checks
Lighthouse
SEO, performance and accessibility scoring
PageSpeed Insights
Field and lab Core Web Vitals
GTmetrix
Waterfalls and render blocking hunts
Chrome DevTools
Rendering, network and LCP debugging
Rich Results Test
Rich result eligibility before release
Schema Markup Validator
Schema.org and JSON-LD validation
MozBar
Link quality and authority checks
Yoast SEO
On-page SEO on WordPress
Rank Math
Schema and on-page SEO on WordPress
WordPress
Hands on fixes, templates and plugins
Umbraco
SEO fields, redirects and sitemaps
Directus
Headless content models built for SEO
Sveltia CMS
Git based publishing for static sites
Cloudflare
Caching, redirects, AI crawler control
ChatGPT
GEO prompt tracking and citation checks
Perplexity
Source and citation monitoring
Google AI Overviews
AEO and GEO visibility tracking
Claude Code
Faster audits and bulk SEO fixes
Cursor
Implementing fixes across templates
Services
How it works
Field notes
/ 3 min read
SEO ranks you, AEO makes you the answer, GEO gets you cited by AI. A plain guide to the three layers of modern search and where to start.
Read the post →/ 2 min read
The technical, on-page and schema fixes that took a real client website from a Lighthouse SEO score of 5 to 95, in the order I made them.
Read the post →FAQ / People also ask
SEO gets your pages ranked in search results. AEO gets a passage of your page chosen as the direct answer, like a featured snippet. GEO gets your brand mentioned and cited inside AI generated answers from ChatGPT, Perplexity, Gemini or Google AI Overviews. Omniary works on all three as one system.
Most SEO problems that hurt rankings are technical: slow pages, broken canonicals, missing schema, render blocking scripts. A technical SEO who implements the fixes, not just lists them, gets you results without a long back and forth with your dev team.
Yes. Omniary is based in Ahmedabad, India and works remotely with clients anywhere. Calls are scheduled to suit your time zone.
WordPress with Yoast SEO or Rank Math, Umbraco, headless CMSs like Directus and Sveltia, static sites and custom built websites.
Google Search Console, Google Analytics 4, Bing Webmaster Tools, Screaming Frog, Siteliner, Lighthouse, PageSpeed Insights, GTmetrix, Chrome DevTools, Rich Results Test, Schema Markup Validator, MozBar, Yoast SEO and Rank Math, plus ChatGPT, Perplexity and AI Overviews for GEO tracking.
Send the inquiry form with your website and goal. I usually reply within one working day with first observations and a suggested next step, often a focused audit.
Technical fixes such as indexing or Core Web Vitals can show up in Search Console within weeks. Ranking and AI citation gains usually build over three to six months, depending on competition.
Free mini audit
Tell me about your site. I will reply with three things I would fix first, free, whether we work together or not.
Status: 200 OK
Message received.
Your site is in the crawl queue. Expect a reply with first observations within one working day.